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And finally, ads with a score less than -.5 were considered negativeAccording to our findings, ya’ll are all smiles, which made me frown.45% of the text ads conveyed a positive sentiment; 53% conveyed a neutral sentiment; and just 2% conveyed a negative sentiment.best ads adwords sentiment analysis I am shocked by these figures, especially when you take into account that they only represent non-branded text ads.It’d make total sense if the same analysis, conducted on branded ad copy, yielded the same results; after all, no brand wants to be seen as negative (see: dumb Pepsi commercial, every airline ever, etc.).
But isn’t negativity — a measurable degree of sentiment — better than milquetoast copy?Personally, I’d take ad Benin WhatsApp Number copy that can incite a response (even a negative one) over that which resembles wet cardboard stuffed with keywords. Causing a prospect to experience sadness or fear or a sardonic giggle with your ad copy is better than going unnoticed, contributing to the SERP’s ever-growing white noise..4: How Lexically Diverse Are the Top Performing Ads in Google Ads?Now, I know what you’re thinking. “
What the heck does lexical diversity mean?!” It means it’s time to get a little academic.It refers to the proportion of unique words in a given corpus (set of textual data) to all of the words in the texts. When used as a lens through which to analyze and optimize text ads, measuring lexical diversity is a key indicator of keyword stuffing. It’s important to have a handle on how often you’re using keywords in your ad copy. Too little and you’ll derail your Quality Scores; too many, and you’ll piss people off.Our data reveals that top advertisers tend to repeat just 2 words per ad. Like so:best ads adwords lexical diversity part 1Which is a helluva lot better than, say…best ads adwords lexical diversity part 2The moral of the story here.
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