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Have you ever wondered whether changing your website's WordPress theme will hurt your SEO rankings? If your website directs most of its visitors to search engines, this thought may have crossed your mind. WordPress The truth is, changing your WordPress theme can really shake up your SEO game and be quite effective. Your website's theme plays a huge role in how it looks, how fast it loads, how your content looks, and even how search engines understand your site. All these are critical factors for SEO. But don't worry, there are ways to ensure your SEO doesn't suffer after a theme change. This is exactly what we will cover in this article.
We'll take a deep dive into all the ways a theme change can ruin your SEO rankings and, more importantly, what you can do to prevent these disasters. So let's get started! How Does Changing WordPress Theme Affect SEO Performance? Google Search Central Blog, Google's Hong Kong Phone Number Data blog on official updates, published a video on its YouTube channel on the burning question of whether a website theme affects SEO. John Mueller, Senior Search Analyst at Google, answered yes to this question. he said "Theme determines many things on a website, such as - how the content is displayed How to link pages within the website how quickly pages load for users How to use structured data All these elements are important parts of a website and play a role in SEO."
Here's the link to the video in case you want to watch it! MEET RANKTRACKER ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques to choose from, it can be difficult to know where to start. Fear no more, because I have something to help you. We present Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker completely free of charge! CREATE A FREE ACCOUNT Or sign in using your credentials Now let's explain what Mueller means - Google Search Central Source Google Search Center Content Screen One important thing your theme controls is the header structure. When you change your WordPress theme, your actual content stays the same, but how it looks may change. For example, if your old theme required you to add H1 tags manually and the new one does it automatically, you may end up with extra tags. In this case, you need to go back to your old posts and clean up the mess. This isn't a huge problem, but it may surprise Google and your readers.
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