If you have other issues that may be impacting

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Your website's performance, you should prioritize your focus on EAT in balance with those issues. 6. EAT is not a new concept. Nor is it Google's response to misinformation. Some SEO experts claim that EAT is a new feature adopted by Google during the core algorithm update rolled out on August 1, 2018. However, EAT first appeared in the 2014 edition of the Quality Assessment Guidelines. Furthermore, as a result of my EAT-focused research , I found that 51% of sites that were negatively impacted by the 2018-2019 Core Algorithm Update were also negatively impacted by the March 2017 Fred Update. I discovered that I was receiving it. Google's efforts to remove misinformation and show high-quality, trusted content in search results predate the core algorithm update that rolled out on August 1, 2018. Google is investing in a variety of initiatives aimed at improving the reliability and transparency of search results and reducing fake news.

For example, the following initiatives are being taken. trust project owl project Google's efforts against misinformation 7. The August 1, 2018 update is not officially named “Medical” or “EAT Update” The August 1st update was dubbed a "medical" update by Barry Schwartz, but core algorithm updates are generally no longer Belgium Phone Number Data what Google would label them. Some digital marketers are calling the August 1st update the "EAT Update," but that name is not only inaccurate, but misleading. Sites without EAT weren't the only ones whose performance decreased with this update. 8. Including an author's biography is not a ranking factor in itself (Google does not recognize all author information) ``Listing author information for all content, ideally with a detailed description page for each author, to convey that you can trust them to create high-quality content'' will improve EAT.




This is a commonly recommended measure for this purpose. In its quality rating guidelines, Google repeatedly encourages quality raters to check the author's biography as a way to determine how much expertise the content author has in their field. However, in a Webmaster Hangout , John Mueller said, "Author biography is not a technical requirement, nor is a specific type of schema required." Here's the advice he gave: We recommend conducting user research for author information, expertise, authority, and trustworthiness. Create a few variations and figure out how best to convey to the user that the person writing the content is a good person, and that the topic is trustworthy and relevant.