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UX design, SEO SXO, the winning combo of a digital strategy What is SXO? Search eXperience Optimization is a new marketing strategy that combines SEO and UX. It encompasses different methods used to attract, convert and retain prospects . Search engines previously placed importance on the relevance of content. But things have changed. As explained a little above, they are now interested in the user experience offered by the design and functionality of a site, in addition to its content. Today we must see UX, content marketing and SEO as a whole, and no longer as 3 independent elements.
We must no longer think about content for search engine algorithms, but think about WhatsApp Number List content for the user. but also the quality of the different media on the web: images, infographics, videos, podcasts, etc. The importance of UX design in an infographic If you are still not convinced of the importance of customer experience on your digital strategy, we suggest you discover this infographic produced by our Panda SEO agency . It highlights the criteria to be respected to provide a good customer experience, as well as some key figures to understand its importance.
infographic, fundamentals, experience, user, UX, design 4 examples of a bad customer experience In order to illustrate everything explained so far, here are 4 images offered by Creapulse which clearly highlight the mistakes not to make when creating your website. Home page too complex Example, page, home, UX, design Advertising in the middle of the content advertising, UX, design Pop-ups that hide content pop-ups, UX, design Poor content content, UX, design Case study: the example of Cdiscount e-commerce logo,
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