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So what kinds of insights can you bring to an initial sales call? These buyers want to know what their competitors are doing. They want to know how trends are likely to affect their businesses and their jobs. They want to learn about best practices that are in your company's area of expertise. You have a lot of valuable insight in your head, and the more calls you get on with prospects where you talk trends, the more valuable insight you'll collect. Each sales call generates more insights for the next call When I first got started with my prospecting on LinkedIn, I
reached out to firms in the commercial real estate Afghanistan WhatsApp Number technology (CRETech) industry. I primarily targeted CXOs and heads of sales and marketing. If you've ever talked with me, heard me speak, or follow my blog, you've probably heard me harping on the importance of focus. By focusing on that niche industry in commercial real estate, I was able to collect trends that were super relevant to my target prospects. I could offer for my next call. After my th call with these CXOs, my value proposition for the th was, "I've recently talked to
other CXOs of CRETech firms and heard some interesting insights from them on recent trends impacting the industry. Would you be interested in hearing what I'm learning?" The more calls I did, the higher my number of prior calls went. Eventually, I was able to say, "In the past months, I've talked to more than senior executives in the CRE industry...." The more conversations I leadership I also turned those insights into some thought leadership content by writing LinkedIn updates and blog posts about what I was learning. That helped to further build my credibility.
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