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How to do a web audit General summary: make a report that generates relevant data What is an report and what are its objectives? An report is a document that expresses the performance and current moment of your strategy, highlighting the positive aspects, points of attention and the next steps so that the strategy obtains the real expected results. Today, the big problem in general is that we make superficial reports, which do not generate insights and often point to indicators that are not relevant to the company or client in question. The main goal of a report is to understand the most relevant metrics and monitor their performance.
Let's look at an example: Would you say the strategy below Croatia Phone Number List is successful? Let's observe: considerable traffic of more than .7 million visits in just one month and more than 8 thousand words indexed among the top 3 positions, a successful strategy, right? Answer: That depends! As everything in and its multiple concepts indicate. Suppose we analyze this strategy further and find the following numbers: Leads generated through organic traffic : 0 Customers acquired through organic traffic: 0 The hard truth for many s (including us) is that traffic and the number of keywords indexed are vanity metrics.
To identify which metrics are most relevant to an strategy, it is necessary to have “one detail” very well defined. We will talk about that below. What are your objectives in the strategy? No, the focus of any strategy is not to rank for as many keywords as possible and generate a lot of traffic. As we saw in the example, a company can generate a million sessions a day and still not sell anything to that traffic. For example, let's say you created a great strategy to rank for the following keyword with the Rock Content blog: 673 thousand searches per month! But would it make sense for our strategy? Search for “dog” on Google, after downloading an Online Marketing ebook and finally hiring a content strategy.
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