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The systematization of this data allows you to analyze and integrate the information , so that you can generate Marketing Intelligence. Explore marketing surveys Marketing surveys are essential in obtaining data for Marketing Intelligence, although they are not the only means to do so. Marketing research involves different data collection techniques , such as questionnaires, interviews, focus groups, ethnography, participant observation, among others. All of these techniques can be developed in person, but also through the Internet. Additionally, you can also collect secondary data that complements marketing surveys.
Reports from research institutes (such as Opinion Box and eMarketer) and Bahrain WhatsApp Number professional associations (such as IAB and DIEESE) are good sources. Integrate with other business areas Marketing Intelligence does not work alone. It is part of a larger system: business intelligence, which integrates data and knowledge from different areas to generate intelligence for the business as a whole. Therefore, Marketing Intelligence must be integrated with other areas of the business, such as sales and finance. The intention is to contribute to the growth of other sectors, but also to obtain valuable data for marketing . Learn to turn data into intelligence Finally.
we emphasize that data does not alone become intelligence. They need to be processed to become information, which in turn needs to be interpreted to become knowledge. This is how you get to the point of generating Marketing Intelligence. Therefore, you need the strategy, team, tools and processes to make data useful for marketing and position it on the path of strategic business objectives. Take advantage now of the opportunity to learn everything it takes to be a successful data scientist in this blog postMarket segmentation criteria: what are the types and conditions to do them Segmenting your audience is an extremely important step in a marketing plan.
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