For this reason it is so important to monitor your position among the competition and the state of the selected industry. The ADL matrix can help you with this and you can learn more about it in our article! What is the ADL matrix? Formulating a strategy using portfolio analysis methods allows you to gain greater control over the development of the company.
One of them is the ADL matrix which focuses on two areas - assessment of competitive position and industry maturity. Most economic photo editing servies sectors are shaped by going through various phases of development which originate from the organizational life cycle we have already described . This concept is used two questions: What is the company's strategic position.
What stage of the life cycle is my industry? Industry maturity refers to stages that every company goes through Start-up – implementing a product into a developing market with little competition Growth – sales results are getting higher there are still few rivals in the market so the market is becoming stronger Maturity – market share is stabilizing and at the same time competition is increasing. We may have regular customers Obsolescence – the popularity of the offer wanes until the business becomes unprofitable and must be closed down.