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GENERATE BRAND VALUE AND OPERATIONAL EFFICIENCY The revolution of the so called social transformation is linked not only to the ability to create solid relationships with stakeholders, but also to the opportunity that these tools offer to reach existing and potential customers at a relatively low cost. Added to this is the possibility of exploiting social media to generate essential efficiencies , especially if integrated with other initiatives, such as email marketing and websites. In this regard, the Hootsuite survey revealed how employee advocacy initiatives can be useful for improving brand health metrics. The most immediate benefit of employee advocacy? A clear increase in the reach of posts , without any need to activate specific ad campaigns and with beneficial effects in terms of employee engagement.
Another particularly interesting piece of evidence highlighted by the survey is the photo editing servies crucial role of social media in managing and limiting business interruptions linked to periods of crisis . The research was conducted precisely in the period of general crisis linked to the Covid emergency. For most of the organizations in the sample, social media represented a crucial channel for preserving relationships with customers and interlocutors, facilitating communication with all stakeholders and offering invaluable real time updates on sentiment, user reactions and their needs. BLOGS Linkedin Stories what they are and how to best use them Publication date Renewed look, an increasingly.
Social" slant and new tools available for the platform most used by those seeking and offering work In the beginning it was Instagram and Snapchat. Today the trend of ephemeral content is spreading and also involves Twitter and even the social network dedicated to business. Already announced last March, LinkedIn Stories surprisingly arrive in Italy , already welcomed with enthusiasm on the platform, although still in a beta test phase . The launch of the new functionality is accompanied by a decidedly renewed look and more attractive graphics, for a result that offers a glimpse of new and interesting perspectives for those involved in digital marketing.
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