|
|
They believe that by consuming the products of these companies they themselves also participate in the change. Nothing could be further from the truth. Despite everything, it is true that there are companies whose reason for being goes beyond economic profit and are really drivers of change, such as Fairphone, which produces modular mobile phones so that they last and to be able to change the broken pieces and only uses conflict-free minerals. But the reality is that the vast majority of companies in modern societies, even those labeled as ethical, are not willing to make the leap towards a social and sustainable economy.
Log in to answer Nahikari Santano In the master's thesis Denmark WhatsApp Number Data that I completed a long time ago For years he was researching advertising with a social dimension, that is, the use of social messages by private companies. In it he concluded that we are facing a great paradigm shift in the economic-social field. Consumers change their needs and new generations, with a strong commitment to social change and those who demand that companies be the leaders of this change, are expanding their influence in society. Corporate Social Responsibility, CSR, is understood today today as a company's responsibility to meet society's expectations about its corporate behavior.
The time and type of society in which the company finds itself. And today, a large part of consumers ask them for sustainability in business, business ethics, commitment to social values and above all, as has been mentioned, change their operating logic, that their objective goes from purely economic to contemplating in the same measure the social benefit. We see that companies are listening to their consumers and trying to respond to their demands by showing their support or concern with certain social issues through their public exposure both in advertising and in concrete actions.
|
|
發表於 16:15:44