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Allianz regularly establishes this format as a lead for its content marketing articles. Brief summary alliance In 30 seconds, the preceding snack content from the alliance provides information about the respective topic. This example illustrates the desirable synthesis of snackable content and longer pieces of content. Because: The user's cravings are satisfied within seconds (30!). He doesn't have to read the entire article to get the relevant information on the topic. However, if the short snack has left you wanting more and you would now like to find out more information, you will find what you are looking for straight away.
Main course and dessert are already waiting. In short: In your content marketing articles, offer the Special Data user a high-quality appetizer that either satisfies their cravings or makes them interested in the main course and dessert. Which channels are suitable for snackable content? One of the most outstanding features of snackable content is its flexible consumption. The small pieces of content should be able to be read or seen by the user regardless of location - i.e. at home or on the go. Social media platforms in particular offer this flexibility. But you can also score points with snack content on your blog or magazine. Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest.
Seocracy articles directly in your inbox! Snackable content has now become indispensable and, so to speak, a must, especially on common social media channels: Facebook (short videos, images, GIFs, memes) Instagram (stories, short videos, boomerangs, saying images) Snapchat (short videos) Twitter (short texts/tweets) Pinterest (infographics, images with little text) Blog, magazine, guide But you can also use snackable content on your blog or magazine to attract attention from your target group, captivate users and prepare content in an understandable way. As in the Allianz example, it can be worthwhile to offer the user a short summary of the essential information in advance “to snack on”.
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