What primary sources will you draw from?

fahimfoysal03

As shoe company owners launching a new shoe line, we could use Semrush's Keyword Magic Tool . First, choose the target country and then enter the keyword. For example, “running shoes”. Semrush Keyword Magic Tool running shoes We then passed the search criteria from all keywords to questions. Semrush Keyword Magic Tool questions The primary research revealed a few consistent themes: How long do running shoes last? How to choose your running shoes? What are the best running shoes for men or women?

This initial research gives us some ideas on how to Azerbaijan WhatsApp Number focus our study. For this example, we're going to ask what consumers think are the best running shoes and why. Get keyword suggestions with Keyword Magic Tool, the largest keyword database on the market Try for free → ADS illustration Step 2: Develop a research plan After you have some understanding of the goals of your study, develop a plan to move toward answers and new understandings. To begin, what primary and secondary sources will you use?




Will you interview key people? Will you organize a focus group? Can you ask people about their experiences? What secondary sources will you draw from? Which third-party research companies have studied your market? Can you access customer reviews? Can you look at other companies' marketing efforts? Returning to our shoe company example, if we want to better understand which shoes runners prefer and why, we can choose three methods: Review third-party market research on product quality (manufacturing, features, shelf life, etc.). Interviewing runners about their experiences with different shoes Conduct focus groups to understand how people think, feel and talk about their favorite brands.