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Of which rural hotel orders increased by 32% year-on-year.In Anhui, Henan and other places, Ctrip has built 8 high-end resort farms.These high-end resort farms have allowed Ctrip to reap sinking dividends. The financial report shows that nearly 50% of Ctrip users booked train tickets or air tickets at the same time when booking a holiday farm last year. Nearly 40% of users will book tickets for surrounding scenic spots and entertainment products when booking a holiday farm. Within 30 days after the opening of 8 holiday farms, the average price of hotels within 10 kilometers of the surrounding areas increased by 45%.In other words.
Ctrip's high-end resorts have attracted a large number of users in high-tier cities, created large consumption and driven the growth of the local hotel industry. , explained that Ctrip is promoting overall rural tourism through Iceland Phone Number high-end accommodation."After the epidemic, the industry's marketing approach has also changed. In the past, it focused on channels, but now all channels rely on social platforms to attract customers." Cai Cai, a practitioner in the cultural and tourism industry, told Whip Niu Shi.After the epidemic, the industry began to shift towards content, and many online travel platforms started live streaming.In 2020, Ctrip launched "BOSS Live Broadcast.
In the live broadcast, Liang Jianzhang, founder and chairman of the board of directors of Ctrip Group, cosplayed 37 characters based on the characteristics of the destination.In November last year, Meituan launched the live broadcast of "One Thousand and One Nights". The live broadcast content mainly focused on winter tourism products, such as hotels, B&Bs, tickets, etc.Before May Day last year, Meituan once again launched the "Meituan Live Assistant". The live broadcast category includes all businesses including takeaways, wine and travel, and tickets. Anchors can release live broadcast preview functions through Meituan Live Assistant, and support anchors to add group purchases. , magic box coupon packs, exchange coupons, tickets, group orders and other types of products.
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發表於 15:30:04