A structured and measurable approach

MimJannat89

Everyone thinks something of communication and social media . But just like the financial manager, you are also the expert. To convince the internal organization of your choices, you need strong arguments. You get that rock-solid substantiation from figures, research and proven cases. All of that is available for free. It just takes time. But yes: just doing something takes time. The difference Just doing something is wasted time. Knowing what you're doing is a measurable investment.

Structure in your social media content in steps Because I love structure, we bring structure to the creation of your social media structure. Do you get it Actually, I help you make the most difficult choices. Here we go : from 'We actually only do something on our photo editor social media channels' to '' in steps. Structure Step ① – Audience Segments Divide large target groups into the most important target group segments for your municipality. Not 'families', but 'families with young children' and 'families with older children.



Not entrepreneurs, but 'management of large industrial companies' and 'restaurant owners'. Not 'job seekers', but 'MBO school leavers', returnees or 'university level with at least years of experience'. It will be – if all goes well – a long list and it will take time, but you will soon recoup this investment. Structure step ② – Potential range per channel With these audience segments, immerse yourself in the metrics of all channels, available through each channel's ad environments.